Chidanand Gurudutt

Eye For The I

Every day, we spend most of our time online, shopping, learning, connecting with friends, and sharing part of ourselves. But with each click we make, we leave a digital trail, and plenty of people are watching it. While some are companies looking for ways to sell their products, others are scammers waiting for an opening. Social Engineers take advantage of this and blend in easily, posing as great offers, trustworthy sites, or urgent messages. It feels like a game rigged in their favor, where they already know your next move and you’re left wondering who to trust.

That’s where “EYE for the I” comes in. It’s designed to be a protective big brother, always looking out for you online.

The approach was to build more digital walls, but to help internet users see things more clearly. "Eye for the I" nudges towards a web where one can instinctively spot the difference between a genuine offer and a clever trap, empowering the user to trust their own judgment. The goal is to give internet users the one thing the modern internet tries to steal: a quiet moment to think. The aim is to create the space for the user to act with clear intention, not just quick reaction, turning the tables on those who rely on impulse and fear.

Ultimately, "EYE for the I" helps to reveal the hidden motives behind the good-looking, trustworthy designs and persuasive language. It pulls back the curtain so internet users can see what’s really going on. It doesn’t make choices for you. It gives you the power to make your own smart choices, turning the internet back into a place you can explore with confidence.