Airgead is your personal finance assistant who motivates you and teaches you better saving habits. It learns about your finance and habits and comes up with insights on how to save money. Organising all your translations, you always know where your money is going, what your balance is and how much you can spend. I felt that by using this name the ecosystem would immediately add a heavily Irish feel to both physical and digital products, building a strong brand and trust. I wanted to associate itself to the field of research I chose to examine as part of this project, in theory which was an analysis of the financial sector.
Youtube video: https://youtu.be/sE4BXrtqBSE